Capital One offers Credit Cards to those with patchy financial history. The brand’s ethos is to help consumers rebuild their credit scores with manageable credit at manageable rates.

The company had launched Quick Check, a soft credit check, that would allow people to check whether they would be accepted for a card without affecting their credit score - a first in their sector of the market. It was a simple, no fuss application.

We created a DRTV ad around the concept of ‘Have you got a minute?’ - literally the time it takes to fill out the form. Clean, simple art direction animated in-house @ SapientNitro with a straight-to-the-point, reassuring VO.

Role: ACD