Hmmm, Chambord. The decadent French raspberry liqueur was misunderstood by consumers and often banished to the back of the drinks’ cabinet for a once-yearly outing at Christmas.

The pitch-winning creative platform “Make the Moment Magnifique” kept the brand’s French charm and playfulness whilst crucially unpacking the ‘how’, the ‘why’ and the ‘when’.

We used sensorial flavour cues to hero the liqueur’s role in classic cocktails like the Royale, Bramble and Margarita whilst mirroring back the many social occasions where Chambord adds a certain “je ne sais quoi’.

Sumptuous drinks photography (shot in lockdown) from Jonathan Knowles combined with on trend art direction and styling made for a fully integrated global campaign toolkit for adoption by local markets.

Role: Concept/Deputy CD