Flahavan's make delicious organic porridge oats from their very Irish home at the family mill just outside the village of Kilmacthomas in Co Waterford.

The brand was popular for those-in-the-know but needed a promotional shopper campaign to tap into the Insta craze for the latest superfood.

The radio ad played off the newfound buzz, despite the fact Flahavan's have been milling their oats the same way for 200 years.

I wrote, cast and directed the spot.

It was recorded and mixed by Ryan Hatton @ Light Year Studios.

Voice talent: Kate O'Rourke, Richard Kiess and Michelle McMahon