The much beloved Vermontian ice cream brand wanted to launch its new ‘Topped’ range - containing a series of deliciously gooey toppings and ingredients.

Our take? What would happen if Ben & Jerry’s tried its hand at this #foodporn malarkey? A dollop of homespun charm, for sure, and a blooper or two along the way.

We shot a 30” in glorious 50Fps slow-motion as well as 6” bumpers, Snap Ads and GIFs for social channels.

Role: Concept/CD