I ran all digital, social and CRM communications across the Virgin Trains account.

We all know nothing gets Brits seething more than rail travel. That’s okay though as Virgin don’t see themselves as a train company – rather a Virgin company that happens to run trains.

The challenge was to bring the trailblazing service to life at every touchpoint and sing about how they do it differently from the drab competition.

All done in the brand’s fun, irreverent tone.

This suite of work won a Gold Effie as part of a joint submission from Anomaly, TMW and Manning Gottlieb OMD.

Role: CD + Writer