I was CD on Tic Tac’s integrated account.

Most notably, we created two social films to amplify the brand’s new ‘Open Up’ positioning - where a suave Mr. Tic Tac character encourages the stand-offish amongst us to throw caution to the wind.

The social occasions we chose that make many a toe curl? The curse of the wedding wallflower or (cringe) striking up conversation with a stranger, of course.

Prior to the brand re-launch we ran an outdoor campaign for Tic Tac Mint Rush, a series of idents for Tic Tac Faces, and a social film for Tic Tac mixers.

Role: CD