Sky Rainforest Rescue had been preaching to the converted for too long. They needed to move beyond the 'keen greens' and reach a new, younger demographic.

Fashion icon Lily Cole helped design a pair of exclusive Veja trainers made sustainably with rubber tapped from the Amazon Rainforest. To celebrate the launch, we created a beautiful Instagram illustration. A scrollable tree from the rainforest where users could 'Tap' to show their support. Behind the 60 tiles were rich pieces of content co-created with influential bloggers, bands and illustrators.

Role: Concept, Creative, ACD