Winsor & Newton is a purveyor (love that word, rarely get a chance to use it) of fine art products.

The company was launching a suite of gift sets for Christmas. And wanted to showcase its premium product offering.

The answer? A rousing social film, which flipped the usual YouTube format by showing the unboxing in reverse – with a splash of paint porn on the way.

Alongside this campaign, we created a series of always-on GIFs, cinemagraphs and behind-the-scenes films.

Role: CD