Lynx was launching its new fragrance range ‘Gold’. The global brand positioning was about staying cool and ‘styling out’ those awkward moments that happen to all guys.

We shot three hero films where we heard from comedian Michael ‘Big Shaq’ Dapaah, rapper Not3s and footballer Dele Alli – about the cringe moments they just about managed to smooth over.

The campaign was shot at Park Village Studios, animated in-house at TMW and ran across all social channels.

Role: CD