Is that a print ad!? Wait, I've read about these on ad blogs. Antiquated old media or a space like any other to speak to punters? I'd argue the latter. As long as it's got a good idea at its core, it doesn't matter.

This was a fun DPS in Shortlist for Sons of Anarchy. Sky had all the Box Sets for the hell raising biker drama set in LA. Our challenge was to pique interest in the show. So we put the reader in the thick of the action - behind the handlebars with a playful use of the format. Simple, but effective.

Role: Concept + ACD