Magnum was launching a new set of indulgently-layered flavours. And how better to get consumers to ‘Dare to go Double’ than a partnership with fashion’s most daring designer himself, Jeremy Scott?

We filmed a series of social films with Jeremy in Magnum’s central London tasting pop-up. Through a series of quick-fire quizzes, vox pops, Twitter polls and Q&As we found out what makes him tick – and unpacked the new indulgent flavours at the same time.

Role: CD