Vistabet is a Greek betting brand known primarily for its sportsbook offering. It wanted to draw attention to its gaming arm, disrupt the market and say farewell to the character-driven, cheesy Europop advertising it had come to rely on.

Inspired by endless hours of hypnotic GIF loops, we created a fantastical Willy Wonka-esque world for a Roulette pill to journey through. Beautifully crafted, it positioned Vistabet as the ‘Fun Way to Play’ - establishing the brand in a premium manner.

The campaign ran on Greek TV alongside shorter social-first looping animations and was supported by a wider brand identity relaunch.

Animation by Matthew Osborne @ Momo

Role: CD