The GlenDronach is a prestige single malt crafted in one of the oldest distilleries in Scotland. They’ve tirelessly pursued the time-honoured traditions which their founder, James Allardice, pioneered in 1826. Most notably, the whiskey’s rich character and colour comes from maturing their single malt in Pedro Ximenez and Oloroso sherry casks sourced from bodegas in Jerez, Andalucia.

It was this unwavering dedication to wood that unlocked the creative idea. The art that goes into the creation of The GlenDronach needed to be matched in the creation of this campaign. We commissioned Master Wood Engraver Chris Wormell to create a rich tapestry unpacking the story of the GlenDronach from its oak Sherry Casks, to spring water from the Dronach Burn, and the distinctive saxophone shaped copper stills – all backed by the bucolic valley of Forgue.

A new suite of bottle photography shot by Rob Lawson really pulled out The GlenDronach’s rich, alluring colour across the core range. And the layered wood engraving style allowed us to delve deeper and unpack individual stories across OOH, Digital, Social, Shopper and GTR.

Role: Concept/Deputy CD