Ah, our little furry friends. Beloved by their owners, but not so beloved by those unfortunate enough to tread in their poo…

Dog’s Trust wanted a campaign to tackle the issue of dog fouling in the nation’s streets and parks. But research showed that simply haranguing people that something was bad didn’t work. We went the other way and called out the 86% of owners who showed love by picking up after their dogs - in a bid to swing those that didn’t.

We created an ode to French love films, A Tail of True Love, that launched on Valentine’s Day. Plus there were posters, poo bags, bench decals and stencils around UK parks as well.

Role: CD